Behind the Curation: The Mom & Baby Care Package
The Mom & Baby Care Package from Nurtured 9
As the co-founders of Nurtured 9, Lauryn & Lindsey have immersed themselves in all things pregnancy and postpartum; From soothing and curative essentials, to luxury beauty and body care, to maternity loungewear…and all the treats in between.
With their own combined motherhood journeys, plus years of research and testing, helping other moms navigate their pregnancies, they are considered experts in the space of what to gift a pregnant or new mom. They have curated dozens of Nurtured 9’s signature gifts over the years, thoughtfully hand picking every item to be the very best in its product category, and combined to be exactly what Mama needs at that time.
Here we pick their brains on why certain items made the cut in some of their bestselling pregnancy & postpartum gift boxes, like The Mom & Baby Care Package.
The Mom & Baby Care Package is a gift, specially curated in Nurtured 9’s bestselling Diaper Caddy, that caters to both Mom and baby during that special time when it’s all about recovery and bonding. Let’s dive into why Lauryn & Lindsey designed this curation.
What was the thought process behind The Mom & Baby Care Package?
Lindsey: After years of gifting Mom and baby separately, we realized that there really isn’t a store out there where you can easily gift the Mom and her newborn together in one beautiful gift without going to shop for mom stuff and baby items, and then package them together yourself. We thought “how have we not done this yet? Since we have all the fixings for it right here at Nurtured 9!”
How did you pick the items that go into it?
Lauryn: The best part about this gift basket is that we picked our #1 bestselling mom items, and our #1 bestselling baby items and combined them. So, it’s literally equal parts the best of the best at Nurtured 9 for Mom and baby.
Lindsey: We always strive to source the absolute best products we can find in the market in each category, because the best products make the best gifts! If the quality, design or aesthetic of the products that we can find aren’t up to our standards, we work with our partners to create something better. The Mom & Baby Care Package is actually full of items that we created ourselves because we felt the items out there on the market could be made better.
What is the focus of the products for this curation? Like, why these?
Lindsey: We always think, how can we elevate an experience? We know in those first few weeks with baby, there’s so much going on. And so, how do we make it better - smoother, more comfortable, more relaxing - for Mom?
Lauryn: Exactly, so a luxury robe for example, so that Mom feels pulled together and can easily nurse or do skin to skin. And, a sweet lovey to keep baby occupied so Mom can get a little peace.
Lastly, what sets this apart from other gifts out there?
Lauryn: Well, I think first and foremost, as we mentioned in the beginning, the ability to gift everything in one place is paramount, especially if you’re a busy mom yourself. Or, conversely, it takes the guesswork out if you’re someone who doesn’t know what to gift at all!
Lindsey: And you can’t discount how beautiful everything looks together, between the beautiful gift items themselves and the gorgeous packaging and special details that we layer in. All of our items are carefully presented and ready to gift. No assembly at home needed, which is such an amazing time saver for gift givers!
