Top 3 pregnancy-safe Serums

The serum is the superfood of the skincare routine. It’s the step that packs a super potent punch of all the nutrients, moisturizers, and active ingredients…straight to the face. The trouble is that because of its role as taskmaster, many serums have a laundry list of ingredients, often including some serious no-nos, mainly in the form of retinoids, for moms-to-be. Retinol is a fabulously effective ingredient at reducing the signs of aging, however where some ingredients are allowed by certain schools of thought, retinoids are one that across the board are considered unsafe for use while pregnant. Don’t fret, we can still stave off wrinkles, tighten, and brighten all the same while embracing pregnancy-safe products. Serums are generally the most expensive step in the beauty ritual and your non-toxic options are no different; in fact, some may even teeter a bit higher than your average. So, we treated this category with the same weight that the serum and price tag bears, testing dozens against one another to find the very best in the pregnancy-safe market, so that you don’t go bankrupt trying to find one that suits you. The resulting most powerful, pleasant smelling and least sticky options are our Top 3 Serums.


pregnancy-safe serums

What criteria did we use to select our top three pregnancy-safe picks? Learn about our process here. 


May Lindstrom The Youth Dew

Why we love it:

If the name alone doesn’t entice you, then the reviews will. This serum consistently ranks at the top of the natural beauty care must have’s list. The serum is ultra-moisturizing without feeling greasy, so it’s fantastic for those of us fighting dry skin AND pregnancy breakouts at the same time. May Lindstrom’s mission to create clean, safe beauty products stemmed from the birth of her own little girl, which of course hits home with us and makes using the product feel that much sweeter. Bonus: waking up with plump, buffed up looking skin. Do the Dew; you won’t regret it!


Vintner’s Daughter Active Botanical Serum

Why we love it:

Vintner’s Daughter has pretty much taken the all natural beauty world by storm, staking its claim as THE serum for those craving medical grade results without the toxins. There was too much hype to not try, but with a $185 price tag, we were skeptical to say the least. Could an all natural serum really pack a punch that rivals a retinol? The answer: we think so! It’s no Botox injection nor miracle wrinkle eraser, but even after one use, we thought our skin appeared more supple and bright. Lauryn's mom and husband even commented on her refreshed complexion. And while it is pricey, Vintner’s Daughter is kind of a serum and oil hybrid, meaning one less product to purchase.


Sunday Riley C.E.O. Rapid Flash Brightening Serum

Why we love it:

Enjoy this daily pick me up, with its fresh citrusy scent. While a lot of other naturally sourced serums are weighed down by an earthy, oftentimes off-putting scent, this serum is fresh and almost tasty. It’s just a bonus that it also works to brighten and tighten your skin with its potent Vitamin C formula. Not all of Sunday Riley’s products are pregnancy friendly, but this one ticks the proper boxes. With each use, you’ll see your skin's glow grow, which means you’ll be doubly radiant through your pregnancy and then can glow on long after your baby arrives.  

Please email us at with any pregnancy-related beauty questions or to suggest your favorite pregnancy-safe products for our Top 3 lists!




(Remember, every pregnancy is different, and we are not medical professionals, so if you’re concerned about any product we mention, please talk to your doctor to make sure you’re 100% comfortable with what you’re using on your body. We did our best to sort out what we feel are the best pregnancy-friendly options out there by conducting extensive research, including: talking with our own doctors, scouring the internet, sifting through product reviews, and chatting with other moms-to-be. We hope our research helps you find products that make you feel great!)